Shader’s light installations presents the iconic and once controversial head office of Stora Enso in a new light. The impressive five-part animation Cube creates an illusion in which analogue and digital, nature and technology, and old and new coexist side by side. Each part of the installation projected onto the façade facing the Market Square and Presidential Palace represents its own collage utilising both traditional and modern artistic techniques. Specially composed music and a soundscape have been created to augment the animation.
The story conveyed by Cube is founded on the building itself and the past, present and future of Finnish technological progress – without overlooking the Finnish nature. After all, nature is both the source of raw materials for the forest industry and the base that the production of renewable materials respects.
The iconic white building at Kanavaranta 1 was designed by legendary architect Alvar Aalto and completed in 1962 as the head office of Enso-Gutzeit. Today the building is the head office of Stora Enso and the workplace for around 300 people.
The installation runs non-stop in approximately five-minute cycles.
In co-operation with: Stora Enso
Picture: Johanna Kinnari